Off-Page Optimization is one of the techniques of
Search Engine Optimization. In this technique, we used to optimizing the Website externally by promoting the website to rank better on Search Engine Result Page (SERP).
There are many techniques for Off-Page Optimization but I mention some of the most important techniques for Off-Page Optimization.
1. Guest Posting
Guest Posting is one of the most important technique for Off-Page Optimization because it gives you a natural link which is very beneficial to increase your website rank.
How to do Guest blogging?
In guest blogging, you need write a great content and then you need to Search and contact to the other blogs or websites that are relevant for your website niche and should have good Domain Authority (DA).
Below is the search query to search sites for Guest Posting that relates to your niche.
“Your keyword” + “guest post”.
2. Infographics
Creating Infographics are the very effective technique to promote your brand. It is the combination of the text and images. Through infographics, you can get quality links
If you have a budget then you can use Visual.ly to make professional infographics otherwise you can use free infographics tools like Piktochart or Canva.
3. Blog Submissions
Blogging or Blog submission is one of the trusted methods to get good quality links. For blogging it is super important to write a unique and quality content for your audience and then submit that content to blogging sites like – WordPress, Blogger, Weebly, Joomla etc. with the links to your website
4. Questions and Answers
It is the best Off-page technique for a current time because by asking questions you can find Intent of your audience which is very helpful to make keyword strategy and by giving honest Answers with good content you can build trust among your audience and you can get quality also quality links from the search engines. Some of the best Questions and Answers sites are Quora, Fixya etc.
5. Image Sharing
Create attractive, unique and relevant images and then submit them to the sites like Imgur and Flickr where you can get your audience and traffic to your site.
6. Video Sharing
Video sharing is very effective because most of the peoples like watching rather than reading. You can increase your brand awareness by making good quality and attractive videos and uploading them to video sharing sites like YouTube.
7. Forum Submissions
Forums are online communities where people get together to discuss topics. You should participate in forums that are related to your niche. You can engage with your audience by creating new topics to forums or by reply to the existing topic.
8. Social Media Sharing
Social Media sharing is the method to promote your business online through social media sites and engage with your audience. It is very useful to spread your brand awareness among your audience. Some of the most popular social media sites are – Facebook, Twitter, LinkedIn, Google Plus and Instagram.
9. Document Sharing
You can create unique and useful PDF or PPT that relates to your niche and then submit them to the Do follow and high PR sites like Issuu and SlideShare.
10. Social Bookmarking
Social Bookmarking is another very commonly used technique for link building. By bookmaking, your sites on high DA (Domain Authority) sites like Pinterest, Stumble upon, and Reddit etc. you can increase traffic to your site.
11. Blog Commenting
You can get backlinks and increase traffic to your site by Commenting on the blogs that are relevant to your niche. Do not comment like a spam always make a unique and genuine comment like a trusted person which will build your trust among your audience.
12. Directory Submissions
Directory Submission is still a ranking factor if you submit your blogs to the high PR directories with high Domain Authority (DA) and always select the proper category which is best related to your product and services.
